CVS Health

Associate Creative Director of Copy & Creative Strategist

New Pricing Feature

CVS Caremark launched a more transparent pricing model that to help B2B clients avoid surprise costs when choosing a plan for their company. I led a creative team to create assets for this launch, tying the product back to the people it impacts most: those with prescription insurance.

Automatic Refills Enrollment

CVS Caremark offers automatic refills, but not everyone signs up for it. To tap into why that is, I created three strategic messaging tactics to test — making it easier to refill medication, convenience of cancelling anytime, or focusing on health.

Refill Reminders Messaging Test

What would help people to remember to refill their medication on time? I developed and delivered three messaging tactics rooted in behavior change to find out. Would it be feeling like someone was watching you refill? A message from a trusted authority? Or the idea that others were doing better than you? Each message was sent to a test group to determine which one resulted in the highest refill rates.