Xtava Styling Squad

COPYWRITER

Xtava hair care launched an inclusive soft product line to accompany their hot hair tools. While working with this brand, I named the line, produced the photoshoot, and delivered all creative content, including product and website copy.

To the straight-haired girls who crave volume, the wavy ones with dry strands, the moisture thirsty curly types, and all the coily girls too: this is for you. Now we’ve created a line that every one of us can use. It’s nourishing, it’s healthy, and it will completely change your idea of styling. Introducing Styling Squad.

Active Ingredients