CVS Health

Associate Creative director of copy & creative strategist

NEXT BEST ACTION PROGRAM

I developed and delivered three creative messaging tactics rooted in behavior change research to send to audience members who haven’t refilled their medication on time in the past. We tested the three directions to see which increased refills the most.

• Observation - Those who feel like they’re being watched are more likely to perform better

• Authority - People tend to listen to those in power

• Social norms - People tend to conform to the social standards around them

BIOSIMILARS CAMPAIGN

When new biosimilars hit the market, patients were understandably skeptical. That’s why I delivered creative strategy and deliverables, including web, social, and print for a CVS Specialty educational campaign.