Seamless
Associate Creative Director of Copy
SEAMLESS RELAUNCH & How new york eats
Following Grubhub’s acquisition of Seamless in 2013, the once-distinct brands gradually converged, blurring the unique identity that had made Seamless a New York staple — its bold, quirky voice and gritty charm. In 2025, Grubhub reintroduced the iconic Seamless brand, bringing along the beloved NYC dollar-slice with it. I led the creative development of Seamless’ evolved tone of voice, an NYC Metro out-of-home campaign and integrated in-app placements. The relaunch was successful, picked up by Bloomberg, Forbes, and local influencers, increasing top of mind awareness in just one quarter.
