Health and fitness go hand in hand.
Which is why a collaboration between ClassPass and Care/of personalized vitamins just made sense. In 2018, I was a part of the in-house creative team at ClassPass who worked with Care/of to co-design their July vitamin box. Care/of users received a ClassPass-themed box with fitness facts printed on each of their daily pill packets.
ClassPass branded vitamin boxes
FITNESS FACTS
“In 1967, Kathryn Switzer became the first woman to run a marathon — even though women weren’t allowed to race. ”
“Choose to take the stairs where you can. Just seven minutes of stair climbing a day can reduce the risk of a heart attack by 50%.”
“The burpee was invented in 1939 by physiology student Royal Huddleston Burpee as a way to evaluate fitness. ”
“Replace your sneakers roughly every 6 to 12 months to keep your feet happy and healthy. ”
Care/of users with their branded box
My contribution to the collab?
Wrote content. I wrote 40 fitness facts to be printed on each of the daily vitamin packets. Topics ranged from historical facts to famous quotes, workout challenges, fitness tips, and more.
Wrote the promotional insert. Each box included a print offer to try ClassPass for free. On the insert, I explained our product and led users to redeem their trial.
Collaborated with partners. I worked with the team at Care/of to find a balance between both of the brand’s voices. While Care/of injects a relatable playfulness into their copy, ClassPass wanted to position itself as a thought leader. I made sure the combination of the two brands felt fun, yet knowledgeable.