The fitness scene can be intimidating.
ClassPassers have a million questions when starting — understandably so. There are unknowns and what ifs, all amplified by the anxiety that comes with not knowing the answers or what to expect. So, ClassPass wanted a video series that pulled back the curtain on the world of fitness in order to make our members more comfortable — and even excited — about trying something new.
The Behind the Studios series shows how our studios are approachable and fun.
I interviewed studio owners and instructors — and took a class or two with them. Then, with ClassPass’ in-house videographer, we worked to create videos that gave our members a taste of what to expect and the excitement they need to be motivated. Each profile was teased on Instagram with a sizzle reel that led them to the full story on our YouTube page.
EverybodyFights with George Foreman III
BodyRok with Katie Panas
My role throughout the series?
Interviewed studio owners and instructors. I created a list of 10-20 questions to guide each interview. Then I traveled to the studio to conduct the interviews.
Created the script. I listened to and transcribed the interview, pulled relevant sound bytes and pieced together a story that would make sense for our audience.
Wrote in-video text. I worked with ClassPass’ in-house videographer to develop a cohesive copy treatment for the series.